Advertisers, companies and the media

As well as breeders and prospective new owners of dogs, the IHA can be used by companies and media organisations to ensure that they are advertising responsibly.

The Advertising Standards Agency requires advertisers to consider animal welfare when using any animal to advertise their products or services or in the media and signposts companies to consider the British Veterinary Associations advice in this regard which specifically warns against animals with extreme conformations being used in the media due to the possibility that this can then influence and encourage public demand for these animals to be produced.

Side view of a black and tan dachshund dog standing on a reflective surface against a neutral background.

The use of images with animals who have extreme conformations in media and advertising campaigns could breach ASA guidelines.

Close-up of a tan and white bulldog looking at the camera against a blue background.

Companies, advertisers and other members of the media may therefore want to utilise the IHA to ensure that any use of an animal or image of an animal by them in the media complies with the standards expected of a responsible advertiser. Visit our animals in the media page to find out more and sign up to the IHA ‘Responsible use of Animals in the Media Commitment’.

Animals in the media

Companies who have pledged to use animals in the media responsibly

Logo of Agria with blue text and a small red square in the letter 'A'.

Who is the IHA Tool For?

Group of white fluffy puppies outdoors, one puppy biting another's paw, with a blurred natural background.
Right arrow icon on a dark gray circular background.
A woman wearing sunglasses and a white shirt hugging a black Labrador dog outdoors in a field, with trees and a cloudy sky in the background.
Arrow symbol pointing to the right inside a black circle on a dark background.
A woman with red hair smiling and holding the face of a large black and white dog, likely a Saint Bernard puppy, while the dog lies on a pillow on the floor indoors.
Gray circle with a white right arrow symbol
A black and white puppy sniffing a camera on a gray fabric surface against a gray background.
Right arrow icon inside a dark circular background